It is a form of message that typically attempts to influence the potential customers to buy or to consume more particular brand of product or service. Many advertisements are planned to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty". For these purposes, advertisements sometimes implant their persuasive message with truthful information. Every major medium is used to deliver these messages, including television, cinema, radio, magazines, internet, newspapers, video games, and billboards. Advertising is often placed by an advertising organization on behalf of a company or other organization.