Open source CRM software provider SugarCRM , has partnered with communication provider, Tata Communications, in a bid to bring on-demand CRM solutions to businesses in India.
The partnership between the two companies allows Tata Communications to offer SugarCRM's (News - Alert) On-Demand CRM services to small, medium and large enterprises in the country.
Because the CRM solutions are open source and available on-demand, businesses can leverage them at an affordable cost while also reducing the risk associated with proprietary solutions.
“Our broad market reach and managed services expertise makes Tata Communications the perfect match for the Indian market when combined with the best in class CRM capabilities of SugarCRM,” said Mr. Sunil Joshi, president, enterprise business, Tata Communications. “Our partnership will enable us to offer a high-quality CRM solution to Indian businesses at an affordable price.”
SugarCRM offers solutions to gain better control over CRM deployments and are offered over the Web via the cloud or software-as-a-service (SaaS (News - Alert)) model. The company's software solutions have been proven to improve salesforce automation, marketing automation, customer support and reporting processes for over 4,000 customers in 195 countries.
“The market for on-demand CRM in India is over Rs.150 crore ($32 million) in 2009 and is expected to grow at a CAGR of 50-60 percent for the next few years,” said, Mr. Alok Bardiya, vice president, partner and alliance strategy, Tata Communications. “With our world-class infrastructure and leadership in emerging markets, Tata Communications is uniquely positioned to serve this market need.”